Quint’s Signs OverNITE, Inc.

Logo Design � It�s not About your Personal Choice

As an entrepreneur, one of the most important business decisions is choosing the right logo design. Irrespective of the fact whether a logo is designed by some hired professionals or is an in-house development of the organization, certain crucial and important decisions has to be made. Whatever happens, an entrepreneur will always want his logo to work well for his company. And it is true that a logo can prove to be an important factor for the success of a business or organization.

However, many entrepreneurs make the mistake of choosing their logo on the basis of their personal preferences. But personal preferences should rather be left alone when deciding on the right logo design for a company.

While designing a logo certain factors should be kept in mind. And these factors become more important than personal preferences or likings. It would decide whether the logo would actually work well enough for the company and help spread its visual branding successfully and smoothly.

Ideally, a Logo design should be made keeping the company’s clients and competitors in mind. So, what's the best way to decide on your logo design?

Firstly, brand definition. A company’s brand definition should ideally guide the design of all the brand identity materials, starting with the logo. However, the most important things to determine before designing your logo will be:

1. Who you are, what are your business' mission, vision and purpose?

2. What you do, i.e. what are the products and services that you deliver?

3. What makes you different from your competition?

4. Who you look to cater, or your target audience.

Then segregate your full brand definition down to the most essential elements. Logos are small. Creating a clean and straightforward logo is essential to making sure that it communicates well. Most brand definitions are complex. Trying to pack too many details into a logo can create a mess.

Keep your brand definition in mind as you design your logo. Think about every choice you make and how it affects your logo's icon, font choice and color scheme. A logo has to connect with the clients. The design and overall feel of the logo has to communicate to them. Their perspective is the more important.

Thus a logo designed on the basis of personal choice, liking or preference cannot carry off the company’s mission statement to the clients. So the best practice is always to think from the client’s perspective while choosing a logo design. These steps would not allow a logo design that would always be according to the personal choice or likings of an entrepreneur. But they are essential for having a successful logo and a successful company.