Letter Size Recommendations

What is most important on your sign?

Name? Product or service? Phone number? Directions to   your store?

What size of sign will fit? How big does it need to be?

            Letter size                    Effective Distance

                   1"                                        10 feet

                   3"                                        30 feet

                   6"                                        60 feet

                  10"                                     100 feet

                  30"                                     300 feet

You designing a sign, not a book; don't try to fit too much info!

Use contrasting color combinations

Black/white, red/white, blue/white, green/white, red/yellow, blue/yellow