Ten Quotes to Run Your Business By
Ten Quotes to Run Your Business By
- “To be successful in business you don’t just need a
great idea - you have to sell it. Don’t be afraid to sell. Don’t think of
yourself as anything but a marketer.”
For some this comes naturally. But for others, especially those who do not
have a sales or marketing background, this can seem like the hardest thing
in the world. However, most owners of successful businesses will tell you
that they were their company’s main sales representative, certainly in the
beginning. You have to be able to sell and market your business - don’t expect to delegate this to
- Every brand isn’t for everybody, and everybody isn’t
for every brand.” In other words, do what small
businesses do best and focus on a niche - and then own that niche. Be at the top.
- “The Web puts an exponential twist on the whole word of
mouth thing, because word of mouth is now happening virally.” The Web is a megaphone. It gives you leverage and
dramatically increases the spread of any talk about your business. The Web
makes it easier for word of mouth to spread, and spread more quickly and
- “An inner quality that many entrepreneurs say helps
them survive is optimism.”
Optimism is the number one essential characteristic of successful entrepreneurs.
There are so many things that can go wrong when you own your own business,
especially in the early years. Every single day is littered with stumbling
blocks and reasons to call it quits. You have to be driven by a belief
that things will work out well in the end.
- “If you had to choose an address, it would be on the
corner of Art and Commerce.” This
is perhaps the single most unique quote of the event. It means, turn your
business into an art form. Being creative is at the core of successful
- “A little personality goes a long way.” The theme of this Forum is “standing out from the
crowd.” Letting your personality show through is a way to make your
business stand out. People remember you and thus your business. Instead of
trying to be a corporate clone, be different. For instance, Mario Batali
lets his personality show through by always wearing shorts and orange
clogs. Maybe we don’t all want to go that far, but ….
- “Be aggressive in getting media coverage.” Media coverage
is free, which is a very attractive price tag for most small businesses.
But media coverage usually is not an accident. You have to take it in your
own hands to get coverage. And as Liz’s experience illustrated, you have
to be creative in order to get media coverage. For instance, Liz sent
maternity clothes to celebrities. The media were more likely to cover a
celebrity wearing Liz’s maternity clothes, than to write an ordinary
article about maternity clothing.
- “Follow your bliss.”
In a way this is like the old saying, do what you love and money will
follow. Of course the reason it is an OLD saying is that there is truth to
it. When we are passionate about what we do our passion gets translated
into creativity, into the amount of effort we devote to the business, and
into many other factors big and small.
- “We are all competing against mediocrity.” Instead of focusing on the competition, strive for a
higher level of creativity. To create a great business create something
extraordinary, instead of falling into a rut and settling for average.
- “Everyone talks about growing the business, but what
you don’t hear enough about is the importance of not growing the business
too fast.” Growth can bring on its own set
of challenges and problems. Grow the business at the pace that feels right
to you to manage and handle. If you are comfortable with fast change, then
grow it fast. Otherwise, keep the business smaller and more manageable for
you. Not everyone wants to grow their business.